Three Levels of Strategy: Corporate Strategy, Business Strategy and Functional Strategy
Strategy is at the foundation of every decision that has to be made within an organization. If the strategy is
Read moreStrategy is at the foundation of every decision that has to be made within an organization. If the strategy is
Read moreFiedler’s Contingency Model of Leadership is just like Hersey and Blanchard’s Situational Leadership Model part of Contingency or Situational Approaches
Read moreAs reaction to behavioural leadership approaches such as Blake and Mouton’s Managerial Grid, Hersey and Blanchard developed a theory (Hersey
Read moreWhat constitutes a good manager? Based on behavioural research studies on leadership and management (e.g. Ohio State Studies and Michigan
Read moreInnovators, Early Adopters, Early Majority, Late Majority and Laggards: These are the 5 groups that consumers can generally be divided
Read moreMuch literature on strategy is centered around competition and addresses questions such as: How do we beat the competition? How
Read moreAIDA Model, Innovation Adoption Model, Marketing Funnel, Sales Funnel, Hierarchy-of-Effects Model, Information Processing Model or Customer Journey. What these conceptual
Read moreIn their book ‘The Discipline of Market Leaders‘ M. Treacy and F. Wiersema argue that no company can succeed today
Read moreGame Theory is the analysis (or science) of rational behavior in interactive decision-making. It is therefore distinguished from individual decision-making
Read moreMichael Porter’s Diamond Model (also known as the Theory of National Competitive Advantage of Industries) is a diamond-shaped framework that
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