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Author: Administrator

Blue Ocean Strategy and Red Oceans

Strategic Management

Blue Ocean Strategy: How to Make the Competition Irrelevant

January 12, 2020February 9, 2020 Administrator 0 Comments Blue Ocean Strategy, Chan Kim and Renée Mauborgne, Red Ocean Strategy, Strategic Management, Strategy, Strategy Canvas, Value Innovation

Much literature on strategy is centered around competition and addresses questions such as: How do we beat the competition? How

Advertising Times Square

AIDA Model: From Attention, Interest and Desire to Action

August 9, 2019February 23, 2020 Administrator 0 Comments Action, AIDA Model, Attention, Awareness, Consideration, Consumer Behavior, CRM, Customer Journey, Customer Relationship Management, Desire, Interest, Marketing, Marketing Funnel, Purchase, Purchase Funnel, Sales, Sales Funnel

AIDA Model, Innovation Adoption Model, Marketing Funnel, Sales Funnel, Hierarchy-of-Effects Model, Information Processing Model or Customer Journey. What these conceptual

Value Creation Value Disciplines

Strategic Planning

Value Disciplines: Customer Intimacy, Product Leadership and Operational Excellence

October 23, 2018January 19, 2020 Administrator 0 Comments Customer Intimacy, Discipline of Market Leaders, Operating Model, Operational Excellence, Porter's Generic Strategies, Product Leadership, Treacy and Wiersema, Value Disciplines, Value Proposition

In their book ‘The Discipline of Market Leaders‘ M. Treacy and F. Wiersema argue that no company can succeed today

Game Theory Chess

An Introduction To Game Theory: The Basics And Key Concepts

August 14, 2018January 19, 2020 Administrator 0 Comments Actions, Complete Information, Equilibrium, Game Theory, Games, Imperfect Information, Incomplete Information, Nash Equilibrium, Payoffs, Perfect Information, Players, Rationality, Sequential, Simultaneous, Strategy

Game Theory is the analysis (or science) of rational behavior in interactive decision-making. It is therefore distinguished from individual decision-making

Industry Analysis

Porter’s Diamond Model: Why Some Nations Are Competitive And Others Are Not

June 18, 2018January 19, 2020 Administrator 0 Comments Comparative Advantage, Competition, Competitive Advantage, Competitiveness, Demand Conditions, Diamond Model, Factor Conditions, Firm Strategy Structure and Rivalry, Industry Analysis, Location Advantage, Porter, Related and Supporting Industries

Michael Porter’s Diamond Model (also known as the Theory of National Competitive Advantage of Industries) is a diamond-shaped framework that

Industry Analysis

Value Net Model: Coopetition instead of Competition

March 30, 2018February 9, 2020 Administrator 0 Comments Brandenburger, Co-opetition, Competition, Competitors, Complementors, Coopetition, Customers, Game Theory, Industry Analysis, Nalebuff, PARTS, Porter, Porter's Five Forces, Strategic Alliance, Strategy, Suppliers, Value Net

In their book ‘Co-Opetition: A Revolution Mindset that Combines Competition and Cooperation‘, Adam M. Brandenburger and Barry J. Nalebuff discuss

Strategic Planning

Value Chain Analysis: An Internal Assessment of Competitive Advantage

March 15, 2018January 19, 2020 Administrator 0 Comments Competitive Advantage, Firm Infrastructure, Human Resource Management, Inbound Logistics, Internal Factors, Linkages, Marketing, Operations, Outbound Logistics, Porter, Procurement, Sales, Service, Strategy, Technology Development, Value Chain, Value Chain Analysis

A company is in essence a collection of activities that are performed to design, produce, market, deliver and support its

Strategic Management

BCG Matrix: Portfolio Analysis in Corporate Strategy

November 30, 2017February 15, 2020 Administrator 0 Comments BCG Matrix, Cash Cows, Corporate Strategy, Dogs, Market Growth Rate, Portfolio, Portfolio Analysis, Question Marks, Relative Market Share, Stars, Strategic Management, Strategy

The BCG Matrix (also known as the Boston Consulting Group analysis, the Growth-Share matrix, the Boston Box or Product Portfolio

Marketing Funnel: Visualizing the Customer Journey

August 31, 2017February 9, 2020 Administrator 0 Comments Advocacy, AIDA Model, Awareness, Consideration, Consumer Behavior, CRM, Customer Journey, Customer Relationship Management, Decision, Evaluation, Interest, Loyalty, Marketing, Marketing Funnel, Purchase, Purchase Funnel, Repeat, Sales, Sales Funnel

Marketing funnel, sales funnel, purchase funnel, AIDA model or customer journey. What these conceptual models all have in common is

Country Flags

Cross Cultural Management

Hofstede’s Cultural Dimensions

June 17, 2017January 19, 2020 Administrator 1 Comment Collectivism, Cross Cultural Management, Culture, Femininity, Hofstede, Individualism, Indulgence, Masculinity, Power Distance, Time Orientation, Uncertainty Avoidance

Cultures around the world are getting more and more interconnected and the business world is becoming increasingly global. For managers

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Recent Posts

Blue Ocean Strategy: How to Make the Competition Irrelevant
AIDA Model: From Attention, Interest and Desire to Action
Value Disciplines: Customer Intimacy, Product Leadership and Operational Excellence
An Introduction To Game Theory: The Basics And Key Concepts
Porter’s Diamond Model: Why Some Nations Are Competitive And Others Are Not

Top Frameworks

Ansoff Matrix: How to Grow Your Business?
Porter’s Five Forces
Scanning the Environment: PESTEL Analysis
SWOT Analysis: Bringing Internal and External Factors Together
VRIO: From Firm Resources to Competitive Advantage

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