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Porter’s Generic Strategies: Differentiation, Cost Leadership and Focus

April 14, 2021May 4, 2021 Administrator 0 Comments Business Strategy, Cost Leadership, Differentiation, Focus, Porter, Porter's Generic Strategies, Strategy, Value Disciplines

Porter’s Generic Strategies is an answer to one of two central questions underlying the choices companies have with regard to

Strategic Management

GE McKinsey Matrix: A Multifactorial Portfolio Analysis in Corporate Strategy

March 21, 2021April 14, 2021 Administrator 0 Comments BCG Matrix, Competitive Strength, Corporate Strategy, GE McKinsey Matrix, Industry Analysis, Industry Attractiveness, Portfolio, Portfolio Analysis, Strategic Management

The GE-McKinsey Matrix (a.k.a. GE Matrix, General Electric Matrix, Nine-box matrix) is just like the BCG Matrix a portfolio analysis

Business Growth

Product Life Cycle: The Introduction, Growth, Maturity and Decline of a Product Category

January 24, 2021January 30, 2021 Administrator 0 Comments BCG Matrix, Decline, Growth, Introduction, Maturity, PLC, Product Life Cycle

The Product Life Cycle (PLC) is a marketing framework that helps visualizing and understanding the sales evolution of a product

Strategic Management

Three Levels of Strategy: Corporate Strategy, Business Strategy and Functional Strategy

August 29, 2020April 14, 2021 Administrator 7 Comments Business Strategy, Corporate Strategy, Functional Strategy, Hierarchy of Strategy, Levels of Strategy, Strategic Management, Strategy, Strategy Pyramid

Strategy is at the foundation of every decision that has to be made within an organization. If the strategy is

Leadership

Fiedler’s Contingency Model of Leadership: Matching the Leader to the Situation

April 18, 2020November 14, 2020 Administrator 0 Comments Blake and Mouton, Contingency Theory, Fiedler, Followership, Hersey and Blanchard, Leader Position Power, Leader-Member Relations, Leadership, Management, Situational Leadership, Task Structure

Fiedler’s Contingency Model of Leadership is just like Hersey and Blanchard’s Situational Leadership Model part of Contingency or Situational Approaches

Leadership

Hersey and Blanchard Situational Leadership Model: Adapting the Leadership Style to the Follower

March 28, 2020April 18, 2020 Administrator 0 Comments Blake and Mouton, Coaching, Contingency Theory, Delegating, Directing, Followership, Hersey and Blanchard, Leadership, Management, Participating, Psychological Readiness, Selling, Situational Leadership, Situational Leadership Model, Supporting, Task Readiness, Telling

As reaction to behavioural leadership approaches such as Blake and Mouton’s Managerial Grid, Hersey and Blanchard developed a theory (Hersey

Leadership

Blake and Mouton Managerial Grid: A Behavioural Approach towards Management and Leadership

March 22, 2020April 18, 2020 Administrator 2 Comments Authority-Compliance Management, Blake and Mouton, Country Club Management, Fiedler, Hersey and Blanchard, Impoverished Management, Leadership, Management, Managerial Grid, Middle-of-the-Road Management, Team Management

What constitutes a good manager? Based on behavioural research studies on leadership and management (e.g. Ohio State Studies and Michigan

Marketing

Crossing the Chasm in the Technology Adoption Life Cycle

March 15, 2020April 12, 2020 Administrator 0 Comments Conservatives, Crossing the Chasm, Diffusion of Innovations, Early Adopters, Early Majority, Innovators, Laggards, Late Majority, Market Penetration, Market Segmentation, Marketing, Pragmatists, Rogers, Skeptics, Tech Enthusiasts, Technology Adoption Life Cycle, Visionaries

Innovators, Early Adopters, Early Majority, Late Majority and Laggards: These are the 5 groups that consumers can generally be divided

Strategic Planning

Blue Ocean Strategy: How to Make the Competition Irrelevant

January 12, 2020April 14, 2021 Administrator 0 Comments Blue Ocean Strategy, Chan Kim and Renée Mauborgne, Red Ocean Strategy, Strategic Management, Strategy, Strategy Canvas, Value Innovation

Much literature on strategy is centered around competition and addresses questions such as: How do we beat the competition? How

Marketing

AIDA Model: From Attention, Interest and Desire to Action

August 9, 2019March 11, 2020 Administrator 1 Comment Action, AIDA Model, Attention, Awareness, Consideration, Consumer Behavior, CRM, Customer Journey, Customer Relationship Management, Desire, Interest, Marketing, Marketing Funnel, Purchase, Purchase Funnel, Sales, Sales Funnel

AIDA Model, Innovation Adoption Model, Marketing Funnel, Sales Funnel, Hierarchy-of-Effects Model, Information Processing Model or Customer Journey. What these conceptual

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