Administrator, Author at B2U - Business-to-you.com

Hersey and Blanchard Situational Leadership Model: Adapting the Leadership Style to the Follower

March 28, 2020April 4, 2020 Administrator 0 Comments Blake and Mouton, Coaching, Contingency Theory, Delegating, Directing, Followership, Hersey and Blanchard, Leadership, Management, Participating, Psychological Readiness, Selling, Situational Leadership, Situational Leadership Model, Supporting, Task Readiness, Telling

As reaction to behavioural leadership approaches such as Blake and Mouton’s Managerial Grid, Hersey and Blanchard developed a theory (Hersey

Leadership

Blake and Mouton Managerial Grid: A Behavioural Approach towards Management and Leadership

March 22, 2020March 28, 2020 Administrator 0 Comments Authority-Compliance Management, Blake and Mouton, Country Club Management, Fiedler, Hersey and Blanchard, Impoverished Management, Leadership, Management, Managerial Grid, Middle-of-the-Road Management, Team Management

What constitutes a good manager? Based on behavioural research studies on leadership and management (e.g. Ohio State Studies and Michigan

Marketing

Crossing the Chasm in the Technology Adoption Life Cycle

March 15, 2020March 18, 2020 Administrator 0 Comments Conservatives, Crossing the Chasm, Diffusion of Innovations, Early Adopters, Early Majority, Innovators, Laggards, Late Majority, Market Penetration, Market Segmentation, Marketing, Pragmatists, Rogers, Skeptics, Tech Enthusiasts, Technology Adoption Life Cycle, Visionaries

Innovators, Early Adopters, Early Majority, Late Majority and Laggards: These are the 5 groups that consumers can generally be divided

Strategic Management

Blue Ocean Strategy: How to Make the Competition Irrelevant

January 12, 2020February 9, 2020 Administrator 0 Comments Blue Ocean Strategy, Chan Kim and Renée Mauborgne, Red Ocean Strategy, Strategic Management, Strategy, Strategy Canvas, Value Innovation

Much literature on strategy is centered around competition and addresses questions such as: How do we beat the competition? How

Marketing

AIDA Model: From Attention, Interest and Desire to Action

August 9, 2019March 11, 2020 Administrator 0 Comments Action, AIDA Model, Attention, Awareness, Consideration, Consumer Behavior, CRM, Customer Journey, Customer Relationship Management, Desire, Interest, Marketing, Marketing Funnel, Purchase, Purchase Funnel, Sales, Sales Funnel

AIDA Model, Innovation Adoption Model, Marketing Funnel, Sales Funnel, Hierarchy-of-Effects Model, Information Processing Model or Customer Journey. What these conceptual

Strategic Planning

Value Disciplines: Customer Intimacy, Product Leadership and Operational Excellence

October 23, 2018March 28, 2020 Administrator 0 Comments Customer Intimacy, Discipline of Market Leaders, Operating Model, Operational Excellence, Porter's Generic Strategies, Product Leadership, Treacy and Wiersema, Value Disciplines, Value Proposition

In their book ‘The Discipline of Market Leaders‘ M. Treacy and F. Wiersema argue that no company can succeed today

Game Theory

An Introduction To Game Theory: The Basics And Key Concepts

August 14, 2018January 19, 2020 Administrator 0 Comments Actions, Complete Information, Equilibrium, Game Theory, Games, Imperfect Information, Incomplete Information, Nash Equilibrium, Payoffs, Perfect Information, Players, Rationality, Sequential, Simultaneous, Strategy

Game Theory is the analysis (or science) of rational behavior in interactive decision-making. It is therefore distinguished from individual decision-making