Fiedler’s Contingency Model of Leadership: Matching the Leader to the Situation

Fiedler’s Contingency Model of Leadership is just like Hersey and Blanchard’s Situational Leadership Model part of Contingency or Situational Approaches

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Hersey and Blanchard Situational Leadership Model: Adapting the Leadership Style to the Follower

As reaction to behavioural leadership approaches such as Blake and Mouton’s Managerial Grid, Hersey and Blanchard developed a theory (Hersey

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Blake and Mouton Managerial Grid: A Behavioural Approach towards Management and Leadership

What constitutes a good manager? Based on behavioural research studies on leadership and management (e.g. Ohio State Studies and Michigan

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Crossing the Chasm in the Technology Adoption Life Cycle

Innovators, Early Adopters, Early Majority, Late Majority and Laggards: These are the 5 groups that consumers can generally be divided

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AIDA Model: From Attention, Interest and Desire to Action

AIDA Model, Innovation Adoption Model, Marketing Funnel, Sales Funnel, Hierarchy-of-Effects Model, Information Processing Model or Customer Journey. What these conceptual

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An Introduction To Game Theory: The Basics And Key Concepts

Game Theory is the analysis (or science) of rational behavior in interactive decision-making. It is therefore distinguished from individual decision-making

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Porter’s Diamond Model: Why Some Nations Are Competitive And Others Are Not

Michael Porter’s Diamond Model (also known as the Theory of National Competitive Advantage of Industries) is a diamond-shaped framework that

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