AIDA Model: From Attention, Interest and Desire to Action

AIDA Model, Innovation Adoption Model, Marketing Funnel, Sales Funnel, Hierarchy-of-Effects Model, Information Processing Model or Customer Journey. What these conceptual

Read more

An Introduction To Game Theory: The Basics And Key Concepts

Game Theory is the analysis (or science) of rational behavior in interactive decision-making. It is therefore distinguished from individual decision-making

Read more

Porter’s Diamond Model: Why Some Nations Are Competitive And Others Are Not

Michael Porter’s Diamond Model (also known as the Theory of National Competitive Advantage of Industries) is a diamond-shaped framework that

Read more

Value Net Model: Coopetition instead of Competition

In their book ‘Co-Opetition: A Revolution Mindset that Combines Competition and Cooperation‘, Adam M. Brandenburger and Barry J. Nalebuff discuss

Read more

Value Chain Analysis: An Internal Assessment of Competitive Advantage

A company is in essence a collection of activities that are performed to design, produce, market, deliver and support its

Read more

Marketing Funnel: Visualizing the Customer Journey

Marketing funnel, sales funnel, purchase funnel, AIDA model or customer journey. What these conceptual models all have in common is

Read more