GE McKinsey Matrix: A Multifactorial Portfolio Analysis in Corporate Strategy
The GE-McKinsey Matrix (a.k.a. GE Matrix, General Electric Matrix, Nine-box matrix) is just like the BCG Matrix a portfolio analysis
Read MoreThe GE-McKinsey Matrix (a.k.a. GE Matrix, General Electric Matrix, Nine-box matrix) is just like the BCG Matrix a portfolio analysis
Read MoreMichael Porter’s Diamond Model (also known as the Theory of National Competitive Advantage of Industries) is a diamond-shaped framework that
Read MoreIn their book ‘Co-Opetition: A Revolution Mindset that Combines Competition and Cooperation‘, Adam M. Brandenburger and Barry J. Nalebuff discuss
Read MoreMarket Entry cases often involve strategic questions such as: ‘Your client Company Z is currently manufacturing and selling coffee machines.
Read MorePorter’s Five Forces analysis is a framework that helps analyzing the level of competition within a certain industry. It is especially
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