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Product Life Cycle

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Product Life Cycle: The Introduction, Growth, Maturity and Decline of a Product Category

January 24, 2021January 30, 2021 Lars de Bruin 1 Comment BCG Matrix, Decline, Growth, Introduction, Maturity, PLC, Product Life Cycle

The Product Life Cycle (PLC) is a marketing framework that helps visualizing and understanding the sales evolution of a product

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