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Product Life Cycle

Product Life Cycle Graph
Business Growth 

Product Life Cycle: The Introduction, Growth, Maturity and Decline of a Product Category

January 24, 2021January 30, 2021 Lars de Bruin 0 Comments BCG Matrix, Decline, Growth, Introduction, Maturity, PLC, Product Life Cycle

The Product Life Cycle (PLC) is a marketing framework that helps visualizing and understanding the sales evolution of a product

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Recent Posts

  • Porter’s Generic Strategies: Differentiation, Cost Leadership and Focus
  • GE McKinsey Matrix: A Multifactorial Portfolio Analysis in Corporate Strategy
  • Product Life Cycle: The Introduction, Growth, Maturity and Decline of a Product Category
  • Three Levels of Strategy: Corporate Strategy, Business Strategy and Functional Strategy
  • Fiedler’s Contingency Model of Leadership: Matching the Leader to the Situation
  • Hersey and Blanchard Situational Leadership Model: Adapting the Leadership Style to the Follower

Top Frameworks

  • Ansoff Matrix: How to Grow Your Business?
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  • VRIO: From Firm Resources to Competitive Advantage

Recent Posts

  • Porter’s Generic Strategies: Differentiation, Cost Leadership and Focus
  • GE McKinsey Matrix: A Multifactorial Portfolio Analysis in Corporate Strategy
  • Product Life Cycle: The Introduction, Growth, Maturity and Decline of a Product Category
  • Three Levels of Strategy: Corporate Strategy, Business Strategy and Functional Strategy
  • Fiedler’s Contingency Model of Leadership: Matching the Leader to the Situation

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