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GE McKinsey Matrix

GE McKinsey Matrix Invest Grow Strategy
Strategic Management 

GE McKinsey Matrix: A Multifactorial Portfolio Analysis in Corporate Strategy

March 21, 2021April 14, 2021 Administrator 0 Comments BCG Matrix, Competitive Strength, Corporate Strategy, GE McKinsey Matrix, Industry Analysis, Industry Attractiveness, Portfolio, Portfolio Analysis, Strategic Management

The GE-McKinsey Matrix (a.k.a. GE Matrix, General Electric Matrix, Nine-box matrix) is just like the BCG Matrix a portfolio analysis

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Recent Posts

  • Porter’s Generic Strategies: Differentiation, Cost Leadership and Focus
  • GE McKinsey Matrix: A Multifactorial Portfolio Analysis in Corporate Strategy
  • Product Life Cycle: The Introduction, Growth, Maturity and Decline of a Product Category
  • Three Levels of Strategy: Corporate Strategy, Business Strategy and Functional Strategy
  • Fiedler’s Contingency Model of Leadership: Matching the Leader to the Situation
  • Hersey and Blanchard Situational Leadership Model: Adapting the Leadership Style to the Follower

Top Frameworks

  • Ansoff Matrix: How to Grow Your Business?
  • Porter’s Five Forces
  • Scanning the Environment: PESTEL Analysis
  • BCG Matrix: Portfolio Analysis in Corporate Strategy
  • SWOT Analysis: Bringing Internal and External Factors Together
  • VRIO: From Firm Resources to Competitive Advantage
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