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GE McKinsey Matrix

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GE McKinsey Matrix: A Multifactorial Portfolio Analysis in Corporate Strategy

March 21, 2021April 14, 2021 Lars de Bruin 0 Comments BCG Matrix, Competitive Strength, Corporate Strategy, GE McKinsey Matrix, Industry Analysis, Industry Attractiveness, Portfolio, Portfolio Analysis, Strategic Management

The GE-McKinsey Matrix (a.k.a. GE Matrix, General Electric Matrix, Nine-box matrix) is just like the BCG Matrix a portfolio analysis

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Recent Posts

Porter’s Generic Strategies: Differentiation, Cost Leadership and Focus
GE McKinsey Matrix: A Multifactorial Portfolio Analysis in Corporate Strategy
Product Life Cycle: The Introduction, Growth, Maturity and Decline of a Product Category
Three Levels of Strategy: Corporate Strategy, Business Strategy and Functional Strategy
Fiedler’s Contingency Model of Leadership: Matching the Leader to the Situation

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