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GE McKinsey Matrix

GE McKinsey Matrix Invest Grow Strategy

Strategic Management

GE McKinsey Matrix: A Multifactorial Portfolio Analysis in Corporate Strategy

March 21, 2021April 14, 2021 Administrator 0 Comments BCG Matrix, Competitive Strength, Corporate Strategy, GE McKinsey Matrix, Industry Analysis, Industry Attractiveness, Portfolio, Portfolio Analysis, Strategic Management

The GE-McKinsey Matrix (a.k.a. GE Matrix, General Electric Matrix, Nine-box matrix) is just like the BCG Matrix a portfolio analysis

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