About

Business-to-you.com is a website built by (former) university students interested in business, management and strategy with as main purpose to share the latest insights into today’s business world. By applying scientifically grounded frameworks onto real life business cases, we distinguish ourselves from other business-related news websites. We help our readership not only to understand what is going on in the industry, but we also provide them with useful managerial tools and frameworks so they can make their own business decisions throughout their career.  On top of that, we encourage our readers to actively engage in the discussion sections underneath each article so they can form a well-thought opinion on the matter presented. Ultimately it is our conviction that ‘alone we are smart, together we are brilliant’.

B2U Business-to-you

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Author

Lars de Bruin   

Lars de Bruin is a Dutch Master of Science in Strategic Management interested in international business, strategy and leadership. In 2012, he started his Bachelor in International Business Administration at the Radboud University Nijmegen. During those three years, Lars had the opportunity to attend several foreign universities such as the University of California in Berkeley, Universitat Pompeu Fabra in Barcelona and the Chinese University of Hong Kong which taught him a great deal in international business and cross-cultural management. In 2015, it was time to attend the Rotterdam School of Management, Erasmus University, in order to pursue a Master in Strategic Management. Throughout that master, Lars gained special interest in strategic Mergers and Acquisitions due to courses as Corporate Development and the fact that 2015 has been a record year with regard to M&A transactions. With large-scale M&A announcements such as AB InBev-SAB Miller, Ziggo-Vodafone, Heinz-Kraft, Pfizer-Allergan and Microsoft-LinkedIn, Lars decided to make strategic M&As his expertise.

http://linkedin.com/in/larsdebruin

13 thoughts on “About

  • February 14, 2020 at 01:54
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    Very nice website. Well done!

    Joel D. Nicholson, PhD
    Professor of International Business
    San Francisco State University

    ibus2jdn@sfsu.edu

    Reply
  • March 7, 2020 at 23:32
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    Excellent website with latest insights from industries based on technology , trends ,tools and techniques

    Reply
  • March 29, 2020 at 12:02
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    Very well thought out website with concise information.

    Reply
  • April 16, 2020 at 15:02
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    Found your website really helpful with my studies – Professional Diploma – Chartered Institute of Procurement and Supply. Understandable descriptions of models and tools with good examples.
    Very readable without being too dry!

    Reply
  • May 19, 2020 at 10:10
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    Quality information and strategic frameworks!

    Reply
  • May 21, 2020 at 06:57
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    And yes, finally i come across this site! Now I don’t have to scout through fat books and lengthy videos to glance into the concepts and techniques of business and management. Well written and curated! Cant appreciate enough. Looking forward to reading and discovering more! Kudos to everyone who has been contributing! Keep up the good work!

    Reply
  • May 26, 2020 at 00:43
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    Hi Lars

    I am currently studying towards my MBA and wanted to say thanks for making this material available its been helpful and interesting to watch :).

    Thanks
    Alicia

    Reply
  • June 1, 2020 at 01:56
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    amazing staff. how come I never knew about this website. I did MSC strategic management and I feel at home when I am on this website

    Otis

    Reply
  • June 5, 2020 at 14:46
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    Hey, I loved your articles and also helped me a lot during my studies for Business Administration.

    Reply
  • June 5, 2020 at 20:29
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    very brilliant website. very insightful for students , well organised and easy to navigate. MBA(International) graduate.

    Reply
  • June 7, 2020 at 20:46
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    Brilliant website, makes for easy reading and video’s are simple and to the point.
    Business and systems Analysis student

    Reply
  • July 8, 2020 at 04:48
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    The site is very useful to Business coaches, Trainers, counselors & mentors. Authentic content and beautiful charts are impressive.

    Reply
  • September 27, 2020 at 02:04
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    A Very useful website. Simple but substance. Thank you

    Reply

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