Business-to-you.com (B2U) is a website built by (former) university students interested in business, management and strategy with as main purpose to share the latest insights into today’s business world. By applying scientifically grounded frameworks onto real life business cases, we distinguish ourselves from other business-related news websites. We help our readership not only to understand what is going on in the industry, but we also provide them with useful managerial tools and frameworks so they can make their own business decisions throughout their career. On top of that, we encourage our readers to actively engage in the discussion sections underneath each article so they can form a well-thought opinion on the matter presented. Ultimately it is our conviction that ‘alone we are smart, together we are brilliant’.
Author
Lars de Bruin 
Lars de Bruin is a Dutch Master of Science in Strategic Management interested in international business, strategy and leadership. In 2012, he started his Bachelor in International Business Administration at the Radboud University Nijmegen. During those three years, Lars had the opportunity to attend several foreign universities such as the University of California in Berkeley, Universitat Pompeu Fabra in Barcelona and the Chinese University of Hong Kong which taught him a great deal in international business and cross-cultural management. In 2015, it was time to attend the Rotterdam School of Management, Erasmus University, in order to pursue a Master in Strategic Management. Throughout that master, Lars gained special interest in strategic Mergers and Acquisitions due to courses as Corporate Development and the fact that 2015 has been a record year with regard to M&A transactions. With large-scale M&A announcements such as AB InBev-SAB Miller, Ziggo-Vodafone, Heinz-Kraft, Pfizer-Allergan and Microsoft-LinkedIn, Lars decided to make strategic M&As his expertise. In 2018 and 2019, Lars continued his academic career by completing economic programs from Harvard University and the London School of Economics respectively to gain a better understanding of financial markets and the global economy.
http://linkedin.com/in/larsdebruin
Very nice website. Well done!
Joel D. Nicholson, PhD
Professor of International Business
San Francisco State University
ibus2jdn@sfsu.edu
Excellent website with latest insights from industries based on technology , trends ,tools and techniques
Very well thought out website with concise information.
Found your website really helpful with my studies – Professional Diploma – Chartered Institute of Procurement and Supply. Understandable descriptions of models and tools with good examples.
Very readable without being too dry!
Quality information and strategic frameworks!
And yes, finally i come across this site! Now I don’t have to scout through fat books and lengthy videos to glance into the concepts and techniques of business and management. Well written and curated! Cant appreciate enough. Looking forward to reading and discovering more! Kudos to everyone who has been contributing! Keep up the good work!
Hi Lars
I am currently studying towards my MBA and wanted to say thanks for making this material available its been helpful and interesting to watch :).
Thanks
Alicia
amazing staff. how come I never knew about this website. I did MSC strategic management and I feel at home when I am on this website
Otis
very brilliant website. very insightful for students , well organised and easy to navigate. MBA(International) graduate.
Brilliant website, makes for easy reading and video’s are simple and to the point.
Business and systems Analysis student
The site is very useful to Business coaches, Trainers, counselors & mentors. Authentic content and beautiful charts are impressive.
A Very useful website. Simple but substance. Thank you
Hello all the way from Maldives. Thank you! Your website is very useful for my students.
Well Crafted… Rare.
Good job on this and I’ll be passing it on to my students as an aid for developing their strategic thinking. How about adding a business model framework? I like to use the Magic Triangle or the Business model canvas. I’ve found that strategy students really don’t receive enough exposure to these tools unless they are specializing in entrepreneurship.
Thank you for your website. I find it very informative, well researched, easy to understand and practical.
I’m a fan and now following! 🙂
Very practical and insightful site. Great job.
Indeed great website, I’m studying toward a diploma in logistics and trying to get my wherehousing and transport business off the ground. Articles and website very easy to navigate and easy to understand.
Thanks, Got a clear understanding of PESTEL
Great Stuff – Akindeji Albert
great websit am developing my degree in business administration
Lars,
Thanks for the nice website. For years, I’ve used the PESTEL analysis examples, but that web page isn’t coming up (but the others still work fine). Can you double-check that page?
Thanks.