Business-to-you.com (B2U) is a website built by (former) university students interested in business, management and strategy with as main purpose to share the latest insights into today’s business world. By applying scientifically grounded frameworks onto real life business cases, we distinguish ourselves from other business-related news websites. We help our readership not only to understand what is going on in the industry, but we also provide them with useful managerial tools and frameworks so they can make their own business decisions throughout their career. On top of that, we encourage our readers to actively engage in the discussion sections underneath each article so they can form a well-thought opinion on the matter presented. Ultimately it is our conviction that ‘alone we are smart, together we are brilliant’.
Lars de Bruin
Lars de Bruin is a Dutch Master of Science in Strategic Management interested in international business, strategy and leadership. In 2012, he started his Bachelor in International Business Administration at the Radboud University Nijmegen. During those three years, Lars had the opportunity to attend several foreign universities such as the University of California in Berkeley, Universitat Pompeu Fabra in Barcelona and the Chinese University of Hong Kong which taught him a great deal in international business and cross-cultural management. In 2015, it was time to attend the Rotterdam School of Management, Erasmus University, in order to pursue a Master in Strategic Management. Throughout that master, Lars gained special interest in strategic Mergers and Acquisitions due to courses as Corporate Development and the fact that 2015 has been a record year with regard to M&A transactions. With large-scale M&A announcements such as AB InBev-SAB Miller, Ziggo-Vodafone, Heinz-Kraft, Pfizer-Allergan and Microsoft-LinkedIn, Lars decided to make strategic M&As his expertise. In 2018 and 2019, Lars continued his academic career by completing economic programs from Harvard University and the London School of Economics respectively to gain a better understanding of financial markets and the global economy.