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Marketing 

AIDA Model: From Attention, Interest and Desire to Action

August 9, 2019March 11, 2020 Lars de Bruin 1 Comment Action, AIDA Model, Attention, Awareness, Consideration, Consumer Behavior, CRM, Customer Journey, Customer Relationship Management, Desire, Interest, Marketing, Marketing Funnel, Purchase, Purchase Funnel, Sales, Sales Funnel

AIDA Model, Innovation Adoption Model, Marketing Funnel, Sales Funnel, Hierarchy-of-Effects Model, Information Processing Model or Customer Journey. What these conceptual

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Marketing 

Marketing Funnel: Visualizing the Customer Journey

August 31, 2017February 9, 2020 Lars de Bruin 2 Comments Advocacy, AIDA Model, Awareness, Consideration, Consumer Behavior, CRM, Customer Journey, Customer Relationship Management, Decision, Evaluation, Interest, Loyalty, Marketing, Marketing Funnel, Purchase, Purchase Funnel, Repeat, Sales, Sales Funnel

Marketing funnel, sales funnel, purchase funnel, AIDA model or customer journey. What these conceptual models all have in common is

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Recent Posts

  • Porter’s Generic Strategies: Differentiation, Cost Leadership and Focus
  • GE McKinsey Matrix: A Multifactorial Portfolio Analysis in Corporate Strategy
  • Product Life Cycle: The Introduction, Growth, Maturity and Decline of a Product Category
  • Three Levels of Strategy: Corporate Strategy, Business Strategy and Functional Strategy
  • Fiedler’s Contingency Model of Leadership: Matching the Leader to the Situation
  • Hersey and Blanchard Situational Leadership Model: Adapting the Leadership Style to the Follower

Top Frameworks

  • Ansoff Matrix: How to Grow Your Business?
  • Porter’s Five Forces
  • Scanning the Environment: PESTEL Analysis
  • BCG Matrix: Portfolio Analysis in Corporate Strategy
  • SWOT Analysis: Bringing Internal and External Factors Together
  • VRIO: From Firm Resources to Competitive Advantage

Recent Posts

  • Porter’s Generic Strategies: Differentiation, Cost Leadership and Focus
  • GE McKinsey Matrix: A Multifactorial Portfolio Analysis in Corporate Strategy
  • Product Life Cycle: The Introduction, Growth, Maturity and Decline of a Product Category
  • Three Levels of Strategy: Corporate Strategy, Business Strategy and Functional Strategy
  • Fiedler’s Contingency Model of Leadership: Matching the Leader to the Situation

Recent Comments

  • Daniel Kambo on BCG Matrix: Portfolio Analysis in Corporate Strategy
  • Subhashini Lakshmanan on VRIO: From Firm Resources to Competitive Advantage
  • Rukaya Eliasu on International Business Strategy
  • Eric Frimpong on Blake and Mouton Managerial Grid: A Behavioural Approach towards Management and Leadership
  • Sergio on Scanning the Environment: PESTEL Analysis

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