Marketing Funnel: Visualizing the Customer Journey

Marketing funnel, sales funnel, purchase funnel, AIDA model or customer journey. What these conceptual models all have in common is

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How to Solve a Market Entry Case Interview

Market Entry cases often involve strategic questions such as: ‘Your client Company Z is currently manufacturing and selling coffee machines.

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International Business Strategy

Due to increasing globalisation the past decades, even smaller companies have been able to cross national borders and do business

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