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AIDA Model: From Attention, Interest and Desire to Action

August 9, 2019March 11, 2020 Lars de Bruin 1 Comment Action, AIDA Model, Attention, Awareness, Consideration, Consumer Behavior, CRM, Customer Journey, Customer Relationship Management, Desire, Interest, Marketing, Marketing Funnel, Purchase, Purchase Funnel, Sales, Sales Funnel

AIDA Model, Innovation Adoption Model, Marketing Funnel, Sales Funnel, Hierarchy-of-Effects Model, Information Processing Model or Customer Journey. What these conceptual