GE McKinsey Matrix: A Multifactorial Portfolio Analysis in Corporate Strategy
The GE-McKinsey Matrix (a.k.a. GE Matrix, General Electric Matrix, Nine-box matrix) is just like the BCG Matrix a portfolio analysis
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Portfolio
BCG Matrix: Portfolio Analysis in Corporate Strategy
BCG Matrix (also known as the Boston Consulting Group analysis, the Growth-Share matrix, the Boston Box or Product Portfolio matrix)
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