Lars de Bruin, Author at B2U - Business-to-you.com

Market Entry cases often involve strategic questions such as: ‘Your client Company Z is currently manufacturing and selling coffee machines.

Ansoff Matrix: How to Grow Your Business?

Growing a business is the process of improving some measure of a company’s success. A business can grow in terms of

Profitability cases often start with problem statements such as: ‘Company X has seen its profits decline over the past few

The case interview is an important part of the application process of many top tier companies. Especially in consulting and

Due to increasing globalisation the past decades, even smaller companies have been able to cross national borders and do business

Growing a business is the process of of improving some measure of a comany’s success. A business can grow in terms of

The VRIO Framework or VRIO Model is part of the Resource-Based View (RBV), which is a perspective that examines the

Strategy has been around for over thousands of years and finds its origin in the military and the need for

A PESTEL analysis or PESTLE analysis (formerly known as PEST analysis) is a framework or tool used to analyse and

More and more companies nowadays decide to expand their business by crossing domestic borders and by (re)locating certain value chain