Lars de Bruin, Author at B2U - Business-to-you.com - Page 3 of 4

Market Entry Case

How to Solve a Market Entry Case Interview

March 17, 2017April 10, 2021 Lars de Bruin 0 Comments Case Interview, Eclectic Paradigm, Exporting, Foreign Direct Investment, Franchising, Greenfield, Industry Analysis, Joint Venture, Joint Ventures, Licensing, Market Entry, Market Entry Case, OLI, PESTEL, Porter's Five Forces, Strategic Alliance

Market Entry cases often involve strategic questions such as: ‘Your client Company Z is currently manufacturing and selling coffee machines.

Business Growth

Business Growth

Ansoff Matrix: How to Grow Your Business?

March 9, 2017September 24, 2021 Lars de Bruin 0 Comments Ansoff Matrix, Business Growth, Concentric Diversification, Conglomerate Diversification, Diversification, Growth, Market Development, Market Penetration, Product Development, Vertical Diversification, Vertical Integration

Growing a business is the process of improving some measure of a company’s success. A business can grow in terms of

Profitability Case

How to Solve a Profitability Case Interview

February 26, 2017December 13, 2019 Lars de Bruin 0 Comments Ansoff Matrix, PESTEL, Porter's Five Forces, Profitability Case, Profitability Framework

Profitability cases often start with problem statements such as: ‘Company X has seen its profits decline over the past few

Case Interview Preparation

Case Interview Preparation: How To Nail Your Case Interview And Get That Job

February 6, 2017April 10, 2021 Lars de Bruin 0 Comments Case Interview, Consultancy, M&A Case, Market Entry Case, Pricing Case, Profitability Case

The case interview is an important part of the application process of many top tier companies. Especially in consulting and

International Business Strategy Global

International Business

International Business Strategy

January 27, 2017January 10, 2024 Lars de Bruin 4 Comments Bartlett and Ghoshal, Centralized Exporter, Global Strategy, International Business, International Coordinator, International Projector, International Strategy, MNC, MNE, Multi-centred MNE, Multidomestic Strategy, Multinationals, Transnational Strategy, Verbeke

Due to increasing globalisation the past decades, even smaller companies have been able to cross national borders and do business

Business Growth

Business Growth Top Rated

Internal and External Growth Strategies

January 19, 2017April 25, 2018 Lars de Bruin 1 Comment Acquisition, Alliance, Ansoff Matrix, Diversification, External Growth, Greenfield, Growth, Internal Growth, Joint Venture, M&A, Market Development, Market Penetration, Merger, Product Development, Strategic Alliance

Growing a business is the process of of improving some measure of a comany’s success. A business can grow in terms of

Business Buildings

Resource Based View

VRIO: From Firm Resources to Competitive Advantage

November 20, 2016October 18, 2021 Lars de Bruin 6 Comments Competitive Advantage, Imperfectly Imitable Resources, Organization-wide Supported Resources, Rare Resources, Resource Based View, Valuable Resources, VRIO Framework

The VRIO Framework or VRIO Model is part of the Resource-Based View (RBV), which is a perspective that examines the

Business Strategy

Strategic Management Top Rated

What is Strategy?!

October 31, 2016February 7, 2021 Lars de Bruin 1 Comment Arenas, Differentiators, Economic logic, Staging, Strategic Management, Strategy, Strategy Diamond, Vehicles

Strategy has been around for over thousands of years and finds its origin in the military and the need for

Business Environment

Industry Analysis Top Rated

Scanning the Environment: PESTEL Analysis

September 18, 2016February 24, 2023 Lars de Bruin 41 Comments Economic, Environment, Environmental, External Factors, Legal, PEST, PESTEL, Political, Social, Technological

A PESTEL analysis or PESTLE analysis (formerly known as PEST analysis) is a framework or tool used to analyse and

Global Business

Market Entry Top Rated

OLI: Choosing the Right Entry-Mode Strategy

September 14, 2016January 8, 2020 Lars de Bruin 0 Comments Acquisition, Alliance, Dunning, Eclectic Paradigm, Exporting, FDI, Foreign Direct Investment, Foreign Market, Franchising, Greenfield, Internalization Advantage, Joint Venture, Licensing, Location Advantage, M&A, Market Entry, Merger, OLI, Ownership Advantage, Strategic Alliance

More and more companies nowadays decide to expand their business by crossing domestic borders and by (re)locating certain value chain