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BCG Matrix: Portfolio Analysis in Corporate Strategy

November 30, 2017March 21, 2021 Lars de Bruin 8 Comments BCG Matrix, Cash Cows, Corporate Strategy, Dogs, Market Growth Rate, Portfolio, Portfolio Analysis, Question Marks, Relative Market Share, Stars, Strategic Management, Strategy

BCG Matrix (also known as the Boston Consulting Group analysis, the Growth-Share matrix, the Boston Box or Product Portfolio matrix)

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Recent Posts

Porter’s Generic Strategies: Differentiation, Cost Leadership and Focus
GE McKinsey Matrix: A Multifactorial Portfolio Analysis in Corporate Strategy
Product Life Cycle: The Introduction, Growth, Maturity and Decline of a Product Category
Three Levels of Strategy: Corporate Strategy, Business Strategy and Functional Strategy
Fiedler’s Contingency Model of Leadership: Matching the Leader to the Situation

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