Value Disciplines: Customer Intimacy, Product Leadership and Operational Excellence
In their book ‘The Discipline of Market Leaders‘ M. Treacy and F. Wiersema argue that no company can succeed today
Read More
An Introduction To Game Theory: The Basics And Key Concepts
Game Theory is the analysis (or science) of rational behavior in interactive decision-making. It is therefore distinguished from individual decision-making
Read More
Porter’s Diamond Model: Why Some Nations Are Competitive And Others Are Not
Michael Porter’s Diamond Model (also known as the Theory of National Competitive Advantage of Industries) is a diamond-shaped framework that
Read More
Value Net Model: Coopetition instead of Competition
In their book ‘Co-Opetition: A Revolution Mindset that Combines Competition and Cooperation‘, Adam M. Brandenburger and Barry J. Nalebuff discuss
Read More
Value Chain Analysis: An Internal Assessment of Competitive Advantage
A company is in essence a collection of activities that are performed to design, produce, market, deliver and support its
Read More
BCG Matrix: Portfolio Analysis in Corporate Strategy
BCG Matrix (also known as the Boston Consulting Group analysis, the Growth-Share matrix, the Boston Box or Product Portfolio matrix)
Read More
Marketing Funnel: Visualizing the Customer Journey
Marketing funnel, sales funnel, purchase funnel, AIDA model or customer journey. What these conceptual models all have in common is
Read More
Hofstede’s Cultural Dimensions
Cultures around the world are getting more and more interconnected and the business world is becoming increasingly global. For managers
Read More
Top 5 Business Frameworks according to Strategy Consultants
Business Frameworks are useful tools that help you analyze business issues and structure your thinking. Strategy consultants and business analysts often
Read More
SWOT Analysis: Bringing Internal and External Factors Together
SWOT Analysis (also known as SWOT Matrix) is a business framework that helps assessing a wide variety of factors that
Read More