Strategic Alliance Archives - B2U

In their book ‘Co-Opetition: A Revolution Mindset that Combines Competition and Cooperation‘, Adam M. Brandenburger and Barry J. Nalebuff discuss

How to Solve a Market Entry Case Interview

Market Entry cases often involve strategic questions such as: ‘Your client Company Z is currently manufacturing and selling coffee machines.

Growing a business is the process of of improving some measure of a comany’s success. A business can grow in terms of

More and more companies nowadays decide to expand their business by crossing domestic borders and by (re)locating certain value chain

Both acquisitions and alliances are often used strategies for external growth. Where an acquisition involves taking control over another company