Value Net Model: Coopetition instead of Competition

In their book ‘Co-Opetition: A Revolution Mindset that Combines Competition and Cooperation‘, Adam M. Brandenburger and Barry J. Nalebuff discuss

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How to Solve a Market Entry Case Interview

Market Entry cases often involve strategic questions such as: ‘Your client Company Z is currently manufacturing and selling coffee machines.

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OLI: Choosing the Right Entry-Mode Strategy

More and more companies nowadays decide to expand their business by crossing domestic borders and by (re)locating certain value chain

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