Value Net Model: Coopetition instead of Competition

In their book ‘Co-Opetition: A Revolution Mindset that Combines Competition and Cooperation‘, Adam M. Brandenburger and Barry J. Nalebuff discuss

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Value Chain Analysis: An Internal Assessment of Competitive Advantage

A company is in essence a collection of activities that are performed to design, produce, market, deliver and support its

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Marketing Funnel: Visualizing the Customer Journey

Marketing funnel, sales funnel, purchase funnel, AIDA model or customer journey. What these conceptual models all have in common is

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International Business Strategy

Due to increasing globalisation the past decades, even smaller companies have been able to cross national borders and do business

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