Fiedler’s Contingency Model of Leadership: Matching the Leader to the Situation

Fiedler’s Contingency Model of Leadership is just like Hersey and Blanchard’s Situational Leadership Model part of Contingency or Situational Approaches

Read more

Hersey and Blanchard Situational Leadership Model: Adapting the Leadership Style to the Follower

As reaction to behavioural leadership approaches such as Blake and Mouton’s Managerial Grid, Hersey and Blanchard developed a theory (Hersey

Read more

Blake and Mouton Managerial Grid: A Behavioural Approach towards Management and Leadership

What constitutes a good manager? Based on behavioural research studies on leadership and management (e.g. Ohio State Studies and Michigan

Read more

Crossing the Chasm in the Technology Adoption Life Cycle

Innovators, Early Adopters, Early Majority, Late Majority and Laggards: These are the 5 groups that consumers can generally be divided

Read more

AIDA Model: From Attention, Interest and Desire to Action

AIDA Model, Innovation Adoption Model, Marketing Funnel, Sales Funnel, Hierarchy-of-Effects Model, Information Processing Model or Customer Journey. What these conceptual

Read more