Business-to-you.com is a website built by (former) university students interested in business, management and strategy with as main purpose to share the latest insights into today’s business world. By applying scientifically grounded frameworks onto real life business cases, we distinguish ourselves from other business-related news websites. We help our readership not only to understand what is going on in the industry, but we also provide them with useful managerial tools and frameworks so they can make their own business decisions throughout their career. On top of that, we encourage our readers to actively engage in the discussion sections underneath each article so they can form a well-thought opinion on the matter presented. Ultimately it is our conviction that ‘alone we are smart, together we are brilliant’.